Branding - W&W Trading and Consulting

BRANDING

At W&W, we assist clients to establish their branding presence overseas with a comprehensive marketing strategy.

Our branding strategy focuses on boosting brands through thorough research and creative marketing. We create a strong, consistent brand identity and use digital marketing to connect with audiences.
Additionally, we manage e-commerce operations to ensure smooth online sales and customer service.

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Strategic Growth

Brand Strategy Management
Brand Story Development
Social Media
International Growth Strategy

Visual Growth

Brand Logo
Marketing Posters
‍Product packaging design
Website Design

User Asset Growth

Export qualification application
Domestic/foreign social media marketing campaign
New product testing
Customer product surveys

Sales Growth

Social Media Advertising TikTok/Bilibili/ Xiaohongshu/Zhihu/Youtube/ Facebook/Twitter
Integrated e-commerce campaign
Integrated video production

Our Strategy

Marketing Research

- Market Analysis: competitive analysis, market size, trends, assessment of opportunities and Threats.
- Consumer Research: understanding target customers' preferences, behaviours, and buying habits.
- Product Development Recommendations: provide recommendations for product improvements and new product development.
- Reports and Insights: provide detailed market research reports and insights.

Designing
& Branding

- Brand System Upgrade: Enhance the visual elements and slogan of the brand and develop the brand story.
- Brand Experience Design: Including the design of websites and mobile applications, product packaging, and retail environment, to ensure a consistent brand image.
Design of Brand Promotional Materials: including the design of brochures, marketing posters, and other materials.

Digital Marketing

- Social Media and Email Marketing Strategies: creating content that aligns with the target audience, including articles, images, videos, and animations, and conducting search engine optimisation (SEO).
- Daily management: regular updates of social media accounts, including content posting, responding to comments, and engaging with the audience, ensuring the vibrancy of social media platforms, including but not limited to LinkedIn, Instagram, etc.

Marketing Campaign

- Year-round marketing event planning, development, and implementation of marketing materials.
- Screening and expanding potential customers, helping the brand establish connections with all potential customers in target areas.
- Localisation of marketing promotion strategies, including flyers, promotional materials, and local media advertising, to reach the local audience.

E-commerce

- Development, maintenance, and design of e-commerce websites, including platforms like Xiaohongshu, Amazon, etc.
- E-commerce operations and data analysis, customer service and support, product management, order processing, and logistics management.
- E-commerce marketing strategy, including email marketing, social media advertising, search engine marketing (SEM), etc.

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